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  • Writer's picturezobiwan

Branding and platform - What does Future of VC look like?

Updated: Nov 27, 2019

For our second event we discussed brand given there are increased amounts of capital in circulation - how do you differentiate yourself as a VC organisation?

Areas of discussion:

Why should a founder choose you? Insight = are we offering enough differentiation or do we still lean heavily on connections - is this futureproof?

No discussion on brand can ignore the growth of platform in VC.
  • How is each company  approaching platform services (in big or small ways/informal/formal)

  • What are they seeing working and what not

  • How they are measuring success and the big question - do the entrepreneurs really value it or would they prefer just to have you money and be left alone?

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