Branding and platform - What does Future of VC look like?
Updated: Nov 27, 2019
For our second event we discussed brand given there are increased amounts of capital in circulation - how do you differentiate yourself as a VC organisation?
Areas of discussion:
Why should a founder choose you? Insight = are we offering enough differentiation or do we still lean heavily on connections - is this futureproof?
No discussion on brand can ignore the growth of platform in VC.
How is each company approaching platform services (in big or small ways/informal/formal)
What are they seeing working and what not
How they are measuring success and the big question - do the entrepreneurs really value it or would they prefer just to have you money and be left alone?